For this ad campaign, I used experience marketing by creating an extraordinary trip that would attract millennials and others to want to experience it. I decided on taking a trip to Alaska to view the Northern Lights from a hot air balloon. You would be up in the sky with a professional astronomer who would be able to tell you all about the lights during the tour. When you are done exploring outside, you can go relax inside your personal glass igloo and enjoy the sights from there. The final experience is getting the chance to tour the grounds in a giant sled which are being pulled by sled dogs. It can't get any better than this. I used Contiki which is a tourism company known for group tours and guided vacations. This campaign consists of magazine ads, outdoor, subway, and train platform billboards, a promotional poster, social media ads, web banners, and a website page.