2020

For this ad campaign, I used brand engagement to capture an audience. My marketing message is "What are YOU wearing?" which brings in people's curiosity to want to know more. I made it a very broad question because I want the viewers to question themselves a bit and engage. Once they visit the website, that is where they will find out what it is for, which is to advertise Doc Marten boots. This campaign consists of three wild postings, a bus stop kiosk, bus ads, outdoor and urban billboards, web banners, a promotional flyer, and some website pages.